Skip to content
    The answer library

    Questions

    The questions I get asked most often about AI in a support or fintech operation, answered directly — with the conditions and trade-offs still attached, because an answer without them is not usable.

    Direct answers, with the caveats left in.

    4 entries

    01AI product strategy · 4 min read · 17 October 2026

    Which AI use case should a team build first?

    Build the one where a human already does the task every day, the correct answer is easy to recognise, and a wrong answer is cheap to undo. Those three conditions are what let you finish the project: the workflow gives you data, the recognisable answer gives you a test, and the cheap undo gives you permission to ship.

    02Support automation · 4 min read · 17 October 2026

    How do you automate customer support without breaking escalation?

    Map every escalation rule a human currently applies, and automate only the work that sits above the rules. Escalation is not a feature you add to an automated flow — it is the boundary of the flow, so the boundary has to exist and be written down before anything is automated. Teams that automate first and define escalation later end up with a system that handles everything confidently, including the things it must not touch.

    03Conversational and voice AI · 5 min read · 17 October 2026

    What does production readiness mean for a voice AI agent?

    A voice agent is production-ready when it can end a call safely without ever needing to be clever. That means four things are tested against real audio, not transcripts: it recognises the caller's actual speech, it handles being interrupted, it has somewhere to hand off to a human, and every action it takes against a real system has a limit it cannot exceed.